Wiertz had an existing website with valuable content, but the structure no longer supported the company’s new strategic direction. The old sitemap made it harder to connect services, audiences, and business priorities in a coherent way. As the company prepared to scale its positioning and communication, the website needed a stronger foundation that could guide visitors more clearly and support future growth.

We helped rethink the website structure around a clearer information architecture. The new sitemap created a more logical relationship between audiences, services, content, and conversion paths. Instead of only redesigning pages visually, the project focused on making the website easier to understand, manage, and expand. This gave Wiertz a stronger digital foundation for communicating its renewed direction and scaling the website over time.