Caraer was evolving from Paige into a new recruitment-focused brand, but the identity and website needed to support that shift. The company needed a clearer visual direction, stronger messaging, and a website structure that could explain its upcoming recruitment approach. The challenge was to move away from the old product perception while keeping enough continuity to build trust and recognition.

I helped shape the brand evolution from Paige into Caraer by creating a clearer identity direction and website experience. The work focused on positioning Caraer as a modern recruitment platform with a more confident visual language, sharper content hierarchy, and clearer user journey. The website translated the new brand into practical sections that explain the product, the approach, and the value for recruitment teams. The result is a more focused digital presence ready to support Caraer’s next stage.